Golden Digital Marketing Tips

July 18, 2016Marketing and Advertising Standard

Digital marketing is essentially the addition of modern digital techniques to outdated marketing methods as an operational means of reaching today’s Internet-oriented customer. The latest communication and information options that are available these days include social media networks, smartphones, and streaming video that have made all the tried and marketing strategies outdated and ineffective. If your business is to remain competitive in the years ahead, you need to adopt an updated digital marketing Perth approach. 

To help you get your new digital marketing approach started on the right foot, here are a few cheap and effective golden digital marketing tips. One can even hop on to perthmarketingsolutions.com/ to know more tips on social media marketing.

Build a Solid Social Media Presence

Customers today spend more time with social media rather than watching television or reading a newspaper. In order to advertise your products and services, you need a strong presence on the social media platforms used by your target audience that will help you in a better way to achieve your targeted goals. Depending on your specific niche, these social media platforms include Facebook, Twitter, Google+, and LinkedIn. 

Two wonderful digital marketing tips required for the success of social media advertisement is are relevance and consistency. Your posts need to be relevant according to the audience’s interests and platform of the social media experience.

The social media users are there to interact with friends, family, and those firms that they chose to interact with not to be sold something. Build your posts to provide entertaining or useful content with genuine value to your spectators, and limit promotional messages about your business to about 30 percent of all posts.

Consistency is the second key to social media achievement. You want to maintain a regular social presence without becoming arrogant. Leading social media experts advise an optimal posting frequency of between 5 and 10 times per week on Facebook, 5 times each day on Twitter, and on Google+ and LinkedIn once in a day.

Create Great Content

The days of getting away with ordinary content overstuffed with targeted keywords are gone. Your content should be relevant to the niche; it should be well-written, and genuinely useful to the person who reads. Readers assume it and the search engines demand it.

The only way to inspire visitors to visit and return to your website is with content that answers their queries and provides explanations to the problems they are facing. These are the digital marketing Perth tips of content creation. To get more traffic to your site, the best way to improve your position in the search rankings is to influence the search engines that your content is relevant and will provide users with a worth experience.